【美】安妮塔•埃尔伯斯（Anita Elberse） 哈佛商学院林肯•法林工商管理教授（Lincoln Filene Professor of Business Administration）。她是校史上最年轻得到终身教席的女性教授，作品散见于《纽约时报》《华尔街日报》《财富》杂志。 安妮塔•埃尔伯斯深入华纳兄弟、二十一世纪福克斯公司、大中央出版社、索尼、YouTube等IP产业运营公司的内部，取得大量真实的故事与案例，公开第一手资料，揭秘爆款背后的秘密。

Traditional network television programming has always followed the same script: executives approve a pilot, order a trial number of episodes, and broadcast them, expecting viewers to watch a given show on their television sets at the same time every week. But then came Netflix's House of Cards. Netflix gauged the show's potential from data it had gathered about subscribers' pre...(展开全部)

【作者简介】 弗雷德•斯皮尔（Fred Spier）,国际大历史协会创始人之一，曾任该协会主席，大历史学派理论重要的贡献者，荷兰阿姆斯特丹大学高级讲师（Senior Lecturer）。最初研习生物化学，后转向文化人类学和社会史，全身心投入到大历史研究和普及事业中。1994年至2016年在阿姆斯特丹大学组织并教授大历史课程；2003年至2013年在埃因霍温理工大学开办大历史系列讲座；2009年至2018年在阿姆斯特丹大学学院开办大历史课程。斯皮尔进行了广泛的学术研究，包括植物的遗传操作、秘鲁的宗教，政治和生态。已出版《秘鲁的宗教制度》（Religious Regimes in Peru）、《大历史的结构：从大爆炸到今天》（The Structure of Big History: From the Big Bang until Today）、《大历史...(展开全部)

Big History and the Future of Humanity presents an original theoretical approach that makes “big history” – the placing of the human past within the history of life, the Earth, and the Universe -- accessible to general readers while revealing insights into what the future may hold for humanity. Provides an accessible and original overview of the entire sweep of history that pla...(展开全部)

Big History and the Future of Humanity presents an original theoretical approach that makes “big history” – the placing of the human past within the history of life, the Earth, and the Universe -- accessible to general readers while revealing insights into what the future may hold for humanity. Provides an accessible and original overview of the entire sweep of history that pla...(展开全部)

What is behind the phenomenal success of entertainment businesses such as Warner Bros., Marvel Enterprises and Manchester United - along with such stars as Jay-Z and Lady Gaga? Which strategies give leaders in film, television, music, publishing, and sports an edge over their rivals? Anita Elberse, Harvard Business School's expert on the entertainment industry, has done pioneer...(展开全部)

A riveting tale of the battle over genetically engineered foods, and an inside look at a biotech food empire. Ultimately a story of idealism, and conflicting dreams about the shape of a better world. Softcover.

A riveting tale of the battle over genetically engineered foods, and an inside look at a biotech food empire. Ultimately a story of idealism, and conflicting dreams about the shape of a better world. Softcover.

"The water "coming out of your kitchen tap is four billion years old and might well have been sipped by a "Tyrannosaurus rex." Rather than only three states of water--liquid, ice, and vapor--there is a fourth, "molecular water," fused into rock 400 miles deep in the Earth, and that's where most of the planet's water is found. Unlike most precious resources, water cannot be used...(展开全部)

The water coming out of your tap is four billion years old and might have been slurped by a Tyrannosaurus Rex. We will always have exactly as much water on Earth as we have ever had. Water cannot be destroyed, and it can always be made clean enough for drinking again. In fact, water can be made so clean that it actually becomes toxic. As Charles Fishman brings vibrantly to life...(展开全部)