【美】安妮塔•埃尔伯斯（Anita Elberse） 哈佛商学院林肯•法林工商管理教授（Lincoln Filene Professor of Business Administration）。她是校史上最年轻得到终身教席的女性教授，作品散见于《纽约时报》《华尔街日报》《财富》杂志。 安妮塔•埃尔伯斯深入华纳兄弟、二十一世纪福克斯公司、大中央出版社、索尼、YouTube等IP产业运营公司的内部，取得大量真实的故事与案例，公开第一手资料，揭秘爆款背后的秘密。

Traditional network television programming has always followed the same script: executives approve a pilot, order a trial number of episodes, and broadcast them, expecting viewers to watch a given show on their television sets at the same time every week. But then came Netflix's House of Cards. Netflix gauged the show's potential from data it had gathered about subscribers' pre...(展开全部)

What is behind the phenomenal success of entertainment businesses such as Warner Bros., Marvel Enterprises and Manchester United - along with such stars as Jay-Z and Lady Gaga? Which strategies give leaders in film, television, music, publishing, and sports an edge over their rivals? Anita Elberse, Harvard Business School's expert on the entertainment industry, has done pioneer...(展开全部)

A riveting tale of the battle over genetically engineered foods, and an inside look at a biotech food empire. Ultimately a story of idealism, and conflicting dreams about the shape of a better world. Softcover.

"The Mesh is reshaping how we go to market, who we partner with, and how we invite participation and engage new customers. . . . If you embrace the Mesh you'll discover how your business can inspire customers in a world where access trumps ownership." - Lisa Gansky Traditional businesses follow a simple formula: create a product or service, sell it, collect money. But in ...(展开全部)

哈佛大学法学院教授，哈佛大学伯克曼“互联网与社会”中心主任。美国马萨诸塞州安赫斯特大学学士（美国研究）、哈佛大学J.D.和美国文明史Ph. D.，斯坦福大学行为科学高级研究中心博士后。1982-1984任美国哥伦比亚特区上诉法院法官哈里·T.爱德华兹（Judge Harry T.Edwards）和美国联邦最高法院大法官瑟古德·马歇尔（Justice Thurgood Marshall）的法律助手。自1984年起任教于哈佛大学法学院，专长于知识产权和美国法律史。其研究领域涉及美国法律史、知识产权法、财产法以及网络法。近年来集中致力于网络法，特别是数字音乐的法律问题的研究。著有《数字音乐：问题及可能性》（Digital Music: Problems and Possibilities）、《网络法》（Internet Law，与莱斯格等合作）和《说话算数...(展开全部)

The first biography of the musician Elliott Smith, whose heartbreaking songs were rendered all the more haunting by his tragic death Best for his Oscar-nominated song "Miss Misery" from the Good Will Hunting soundtrack, Elliott Smith was catapulted to the status of indie rock star after performing at the 1997 Academy Awards. Some of his albums, XO and Either/Or among t...(展开全部)

伊恩·D.高（Ian D. Gow） 墨尔本大学墨尔本公司治理与监管中心主任。曾在哈佛商学院和西北大学凯洛格管理学院任职。他还曾在摩根士丹利、通用汽车、斯特恩斯图尔特公司和安德森咨询公司任职。 斯图尔特·凯尔斯（Stuart Kells） 作家，莫纳什大学博士，曾任澳大利亚维多利亚州总审计长助理及毕马威主管。也曾在德勤、S.G. Warburg 投资银行任职，并在2008年金融海啸后担任雷曼兄弟破产案管理人。

Why does Procter & Gamble repeatedly call on enthusiastic amateurs to solve scientific and technical challenges? How can companies as diverse as iStockphoto and Threadless employ just a handful of people, yet generate millions of dollars in revenue every year? "Crowdsourcing" is how the power of the many can be leveraged to accomplish feats that were once the responsibility o...(展开全部)